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Decisions Lab

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Test Customer Reactions Before Launch

Preview how audiences will respond to your messaging, product, and strategy before rolling out.

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Methodology

Built from 20B real customer data points, validated at 92.7% prediction accuracy.

We combine public signals, CRM, research, and private data to build customer profiles that model how they think, decide, and respond.

Persona

Louis Cheung

Louis Cheung

Founder in Tech

Values

proof over hypepeer recommendationshands-on trialsflexible stackfounder to founder trust

Beliefs

  • Whether it is a stack or vendor to buy, starts with an honest try, not a polished deck.
  • Trust other builders' receipts and word of mouth more than branded claims at work when shopping for themselves.

Signal sources

Public

LinkedInRedditHacker NewsXSubstackarXiv+44 more

Custom connectors

SalesforcePostHog+ yours

Data engine

Maps signals into behavioral personas grounded in real decisions.

IngestsMapsPersonalizes
Real observed behaviorNo survey panelsNo synthetic respondentsLive

Message Comparison

Which positioning lands stronger 'AI revenue platform' or 'sales intelligence layer'?

Sales intelligence layer

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AI revenue platform

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A/B testSegments 3Agents 00m:00sActive

Go To Market

Test which messages, offers, and campaigns are most likely to resonate.

Focus budget on the ideas most likely to convert.

Product

See where users get confused, hesitate, or drop off.

Improve conversion and retention across onboarding, pricing, and key flows.

Onboarding funnel

Exam learners

Which onboarding cohorts make it to their first study session, and where do they stall?

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Sign up

Email verified

First flashcard

First study session

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Surface

Onboarding flow

Elapsed

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Completion by cohort

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avg. completion across cohorts

Scenario comparison

Which line extension is more likely to land across key stakeholders?

Launch premium alternative

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  • Distributors
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Launch lower-price alternative

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Strategy comparisonSegments 3Agents 00m:00sActive

Strategy

Compare likely stakeholder reactions to branding, pricing, positioning, and offers.

Preview which direction is most likely to land before you commit.

Results

Case Studies

Examples of how teams used Decisions Lab to test decisions before launch and measure real-world outcomes.

HKSEC 2024–25 participants at the Beyond Boundaries event.

+38% more applications

University campaign messaging

  • Compared campaign direction before launch
  • Identified the strongest messaging direction
  • Applications increased from 133 to 186
Read case study
Restaurant team and partners at Pick Coffee by Pokka Cafe, the pilot location.

93% match to a Hong Kong government pilot

Simulated a restaurant food waste intervention.

  • Modeled a 40% weekday reduction.
  • Live pilot recorded a 41.9% reduction.
  • Closely matched the real-world results.
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Know What Will Land Before Launch

See how your audience is likely to respond before you commit budget.

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