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Decisions Lab

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Simulate Each Prospect's Mind Before Reaching Out.

Get up to 20x more replies on your cold outreach.

Trusted by forward-thinking teams

Esperanza
DB Results
JoJo Ventures
Sourcy
Shift Control
Esperanza
DB Results
JoJo Ventures
Sourcy
Shift Control

Personalization isn't the problem.

Your tools know their title, company, and funding round. They can't tell you what that person actually thinks about your product.
Early Pilot Results
20x reply rate
0.3% to 6.7% reply rate. One team. No extra volume.

Same product. Different reactions.

Two prospects with the same title can see your product completely differently. We simulate both, then tailor the message to each.

Your Product

AI platform that simulates prospect behavior to optimize cold outreach and increase reply rates.

Head of Sales at AWS

Perception

We already have internal tools for this. I'd need to see clear differentiation and enterprise-grade proof.

Tailored Email

Hi Sarah, I know AWS has built internal outreach tooling. Where teams like yours see our approach differently is in pre-send simulation, predicting individual reactions before anything goes out. Enterprise pilots have seen a 20x lift in reply rates...

Meeting Booked

Send outreach that speaks to each person

Simulate how each prospect sees your product. Generate emails that address what they actually think.

Search prospects...
Your Prospects
247 leads
LC

Louis Cheung

Co-founder & CEO at Decisions Lab

EM

Elon Musk

Technoking at Tesla

TC

Tim Cook

CEO at Apple

Import Your Prospects

Upload a CSV or sync your CRM. Each prospect is enriched with psychographic context automatically.

Persona diagram with labeled chips

Simulated Perception

See their objections, interests, and blind spots before you write a single word.

Reaction chips and scored message

Outreach That Resonates

Every email addresses their specific objections and speaks to their interests, in a tone that feels written for them.

See It in Action

Prospect Simulation

See what each prospect thinks about your product: their objections, interests, and blind spots. Every email is crafted from that understanding, so it speaks to what actually matters to them.

Prospect Simulation

Search Leads

Build lead lists by role, function, location, and industry. Each prospect is enriched with psychographic context to power accurate perception simulation.

Search Leads

Company Knowledge

Add sales decks, pitch decks, one-pagers, case studies, and brochures. We extract key details about your product so simulations know exactly what you're selling.

Company Knowledge

Numbers that matter

01

93% Prediction Accuracy

Our perception model matched actual prospect responses with 93% accuracy in live deployments.

02

2x Cultural Signal Depth

We capture twice as many behavioral signals as general-purpose LLMs, so simulations reflect real-world context.

03

20B Behavioral Data Points

Our psychographic dataset powers prospect-level simulation that scales to your entire pipeline.

For teams that refuse to spray and pray

01

Brand Integrity

Your outreach is your first impression. You won't trade quality for volume.

02

Precision Positioning

You sell complex solutions to different personas. Generic templates don't cut it.

03

Scalable Systems

You want pipeline that compounds, not one that resets every quarter.

Stop writing blind.

Know what each prospect thinks before you send.

No credit card required. 20 free prospects to start.