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Decisions Lab

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A better product can still lose to a clearer competitor.

Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.

Results

95% match

A six-month Hong Kong government study measured a 41.9% weekday cut in restaurant food waste. Our simulation reproduced it in a few hours and returned 40%.

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7.6x consistency

Across buyer personas, our accuracy rate varied 7.6x less than the average of five frontier models.

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230M+ B2B profiles

Available to identify and build relevant buyer groups across markets, industries, company sizes, and roles.

Messaging decisions

AI made products easier to build. Earning buyer attention got harder.

Decisions Lab helps your team make the four messaging decisions that determine whether the right buyers recognize, understand, and believe the value of your product.

Choose which buyer group deserves the next push.

Compare the groups you already serve or are considering to see where the positioning is most clearly recognized.

Target priority

RevOps recognizes the positioning most clearly

RevOps88% interest24% effort

RevOps
VP Sales
Sales Enbl.
CFO / Finance
Founder / CEO
High effortEffort to convertLow effort
Segment prioritySegments 5Agents 4,800

Choose which message or value proposition should lead.

Compare the concrete messages your team is considering to see which one buyers understand most clearly, which objections each creates, and which direction is better supported for the next market test.

Pain trigger test · RevOps

Best pain trigger · RevOps

  • Manual CRM hygiene is quietly wrecking forecast accuracy

    44%
  • Forecasts miss every quarter with no clear owner

    31%
  • Reps won't update pipeline before the QBR

    18%
  • Leadership can't trust the number they're signing

    7%
Message fitSegments 4Agents 4,200

Find the objection weakening the message.

Surface the objections and assumptions that make the product's value harder to understand or believe.

Objection map

Objections raised against the leading message

  • The results will not hold outside a pilot

    CFO / Finance

    34%
  • Another tool the team will not adopt

    VP Sales

    27%
  • Security review will stall the rollout

    RevOps

    22%
  • Existing reporting already covers this

    Sales Enbl.

    17%
Belief blockersSegments 4Agents 4,200

Identify the proof that makes the claim credible.

See where each group remains skeptical and what evidence may resolve that concern.

Evidence review

Evidence that resolves each remaining objection

  • Third party benchmark study

    Answers: Results will not hold outside a pilot

    Resolves
  • Named customer outcome in the same segment

    Answers: Another tool the team will not adopt

    Partial
  • Security and audit documentation

    Answers: Security review will stall the rollout

    Resolves
  • Side by side against current reporting

    Answers: Existing reporting already covers this

    Gap
Proof coverageObjections 4Agents 4,200

The four stages of a Decisions Lab engagement

How it works

01

Define

Bring us the buyer groups, positioning directions, messages, or proof points your team is choosing between.

We start with your customer calls, Sales observations, research, product evidence, and campaign results.

Who it's for

Built for messaging decisions that are becoming expensive to get wrong.

Scaling beyond early adopters

Your early customers understand the product, but the next stage requires a message that works beyond founder-led relationships.

Product launch

You have a proven product and an upcoming launch, but several ways of explaining its value still appear credible.

Market expansion

The product and message work in one market. You need to understand what should remain consistent and what may need to change for the next buyer group.

Repositioning

Your product has evolved, competitors are shaping the category, or the existing message no longer reflects why customers buy.

FAQ

A better product can still lose to a clearer competitor.

Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.