Last Updated: July 2, 2025

Almita Limited, trading as Decisions Lab ("we," "us," or "our"), operates Spectrum, a Software-as-a-Service (SaaS) platform designed to assist businesses with cold email outreach. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, decisionslab.io (the "Site"), or use Spectrum (collectively, the "Services"). By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect the following types of information to provide and improve our Services:

a. Personal Information

• Contact Information: When you create a Spectrum account or contact us, we collect information such as your name, email address, and company details.
• Account Information: Username, password, and other details provided during account registration.
• Payment Information: For users on paid plans, we collect billing details (e.g., credit card information) through our third-party payment processor, Stripe. We do not store payment information directly on our servers.
• User-Provided Content: You may upload outreach materials (e.g., email templates) and lead lists, which may contain personal or business-related information.

b. Non-Personal Information

• Usage Data: We collect information about how you interact with our Services, including IP addresses, browser type, device information, pages visited, and time spent on the Site. We use PostHog to analyze this data and improve our Services.
• Website Crawling Data: With your permission, Spectrum may crawl your website to gather information relevant to your cold email outreach campaigns, such as business descriptions or contact details.

c. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use your information to:

• Provide, operate, and maintain Spectrum's functionality, including creating and managing your account.
• Process payments through Stripe for paid plans.
• Analyze usage patterns via PostHog to improve our Services.
• Crawl your website (with permission) to gather data for your outreach campaigns.
• Send you updates, newsletters, or promotional materials (you may opt out at any time).
• Ensure compliance with our Terms of Service and prevent prohibited activities, such as spamming.
• Comply with legal obligations, such as responding to lawful requests.

Our AI-powered features, built on Azure OpenAI, process user-provided content (e.g., outreach materials, lead lists) to optimize cold email campaigns. We do not use your data to train external AI models.

3. How We Share Your Information

We do not share your personal information with third parties, except:

• Service Providers: We use Stripe for payment processing and PostHog for analytics. These providers are contractually obligated to protect your data.
• Legal Compliance: We may disclose information if required by law, such as in response to a court order or subpoena.
• Business Transfers: In the event of a merger, acquisition, or sale, your information may be transferred as part of the transaction, with notice to you.

4. Data Storage and Security

We store your data securely using industry-standard measures, including encryption and access controls. User-uploaded content (e.g., outreach materials, lead lists) is stored for as long as necessary to provide the Services or as required by law. However, no system is completely secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your location (e.g., EU under GDPR, California under CCPA), you may have rights to:

• Access, correct, or delete your personal information.
• Opt out of marketing communications.
• Request data portability or restrict processing.

To exercise these rights, contact us at [insert contact email]. We will respond within the timeframes required by applicable law.

6. International Data Transfers

Our Services are hosted in [insert hosting location, e.g., the United States]. If you access Spectrum from outside this region, your data may be transferred internationally. We comply with applicable data protection laws for such transfers.

7. Children's Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us to have it removed.

8. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes via email or a notice on the Site. Your continued use of the Services after such changes constitutes acceptance of the updated policy.

9. Contact Us

For questions or concerns about this Privacy Policy, contact us at: hello@decisionslab.io